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"I believe that the more we try to seek to be fixed, the more we are unable to reach our goals, purely because we just don't believe in ourselves. - yet, if we deeply face our inner fears, we can literally transform everything, simply by starting within." Sam Kaur Evans


As the founder of The Cognitive Switch®️, I believe that therapeutic processes with deep-root healing are the most effective way to transform your entire life.

In 2019, a 7fig Business Mentor asked me to describe the way I help the clients I work with. 


I replied; " It's like they come to me with a problem, and like a flick of a switch, they turn off their negativity and turn on the positivity - It's so quick, like a switch!"


This was the birth of The Cognitive Switch, which is reflected across my entire business where my five-part framework supports, transforms and ascends online businesses to revolutionise online success, and freedom and generate complete peace and freedom.

You will always catch me saying, THE POWER IS WITHIN YOU.  

It's because when it comes to building a business, having the tools and processes, and even the mindset to thrive online, in your life, business and in yourself, IT HAS TO COME FROM WITHIN - NOT EXTERNAL THINGS.

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Working with a coach is like going to school.  Different teachers for different lessons and in my case, different coaches & mentors for different areas of my life and you get to choose them.


I’m not someone who just magically made it, and said: "Hey! I’m a Coach!" 

I had to go through a process; I had to go on a journey of self-discovery, I had to educate myself; I had to learn strategies that were super hard, where once before I couldn't even use dropbox!


I was doing things way out of my comfort zone, and in order for me to excel in this coaching world, I had to become the client. I had to RELEASE the past, REWIRE my habits and REPROGRAM myself, as I was struggling severely with emotional blocks which were holding me back from achieving success, abundance and wealth.


Now,  I ensure that I allow my clients have the best tools and practices in place to help them achieve the freedom from within to make SOUND CHOICES, TRUST THEIR INTUITION, and have the CLARITY in knowing the DIRECTION THEY ARE GOING. 


But it all starts with a choice. 


to making the changes?

My Beliefs


See I believe;

  1. We CAN have an abundant life with a complete transformation of our thoughts, beliefs, and actions to have, be and do, whatever our heart, mind and soul desires and becoming a magnet for success.

  2. That every human on this planet has got exactly what they need to help them achieve success with clarity & confidence and the ability to tap into infinite intelligence via deep activation of their soul's purpose and living a life in alignment.

  3. When we are honest with ourselves, forgive ourselves, and heal our inner chaos, we can connect deeply to our soul's voice, and activate the law of infinite possibilities in a total state of alignment to have, be and do, whatever we want, with ultimate faith and empowerment.

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So What Does The Peacock Have To Do With YOU & why is this part of my branding message?

I believe that your brand should reflect your mission and your purpose, not only for your self but also for your clients.

When I was creating my brand board in 2019, I felt this instant connection to the colours and features of a peacock feather which is commonly referred to symbolize, integrity, doing what you say, truth, honour, beauty, and strength


This was literally a jaw-dropping moment as I couldn't believe how connected it was to my own mission, especially as it also symbolizes my core values:

  • Boosting Your Self-Esteem - When you are confident as you, you literally know your worth and have the most respect for yourself and your decision making.

  • To Have A Sense Of Humour What’s life if you cannot even have a chuckle from time to time. Laughter really is the best medicine and I ensure that every client I work with at every session laughs!

  • To Have A Vision – Most of the time the vision we have is not even ours; It's one we aspired to achieve based on someone else's dream.  And that's ok, you can do that - but most women struggle to see clearly because your mind is overwhelmed with a lack of trust and vision.  

  • Having A Spiritual Awakening –  We are all connected to spirit but it's the human body that sometimes gets the way from allowing you to trust yourself and your vision. Connecting to spirit will allow you to make choices and decision based on your inner authority and ability to trust your own intuition. 

  • To Live A Long Life  with stress comes chaos, aging, and drama.  I do not do chaos, and when you are able to let go of the judgment, and fears, you literally feel complete peace, happiness, and fulfillment

  • To Have Confidence – Confidence isn't something that we are born with but it's something we desire. With a lack of confidence comes fears, doubts, and uncertainty, and it's only when we eliminate the mental and emotional blockages we can safely move forward with trust, focus, and faith and without limitations. 

  • To Be Aware Both In Self And With Others This is the true power of becoming Emotionally Intelligent.  When you are able to effectively manage yourself, your emotions, and respond rather than react, you are far more effective in managing yourself around others and facing difficult situations.

  • To Have Leadership Skills – TO be an inspirational leader requires you to lead from the front. When you master yourself, gain clarity on your future, you begin to live in the present and lead the way for others to lead their own lives and create an impact in their businesses too. 

  • To Enjoy Life as entrepreneurs and working from home, having fun is crucial.  We were not born to work hard or hustle, we were born to have fun and enjoyment, and when this diminishes over time, what is the point in what you do?  Having fun, smiling, and being joyful is what allows you to achieve more of what you want when you appreciate what you have.

  • Resurrection Kind of like the phoenix, you will be reborn.  When you shed the old version of you, and align as the real you, you tap into your infinite intelligence authentically aligned as the best version of you and bring out the best in everyone and everything else.

  • Being Well BalancedWhen you feel warmth in your heart, light in your mind, and peace in your soul – this is a state of total mind, body alignment!


  • Light-Heartedempathetic, with calmness and patience.

  • To Have Self-love – finally, to have love, you must love you first which is why putting you first is a must.  


Introducing the Cognitive Switch Method -
The five-part framework that decodes your past conditioning and recodes your subconscious programming for limitless success, wealth and abundance as a self lead leader in this world



The first step is the greatest step you will ever make for increased emotional intelligence.

It's time to face your true self to activate your desires.



Create new habits as you break the habit of being yourself.

No room for excuses or self-sabotage - it's time to move in your aligned way.



Heal your money trauma, and self-sabotaging money story to create limitless wealth.

Deeply rewire your money, sales, income, and financial blocks with an aligned wealth blueprint.



Recode the past trapped emotions, beliefs and energy by surrendering the past once and for all.

The most powerful stage of all.  Say good bye pain - hello YOU! 



Set new aligned intentions as you forgive your past, and step into the future you NOW.

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This is why I am so dedicated and committed to helping the boss babes of this world to create a life they can have, not to dream which is why my commitment to you is:

  1. To know that your mind is in safe hands, and I will be your strength to support you until you connect to yours.

  2. To equip every human with the necessary tools on exactly how to manage their emotions and thoughts by remaining authentically as themselves.

  3. To ensure that at every point of contact, you will always feel lighter with a knowingness that YOU CAN achieve ANYTHING you put your mind to.

  4. To always lead by example with patience, love, and understanding and always be open, honest and truthful.

Sam Evans

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Ready For Your Cognitive Switch®️?

There are three current ways to begin this process:




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