Welcome to my blog page!
My name is Sam and I will be writing one epic piece every single month and start speaking up the truth's about this epic industry, because truth be told, I am sick and tired of seeing the shame old shit across social media, when I know the power in coaching is actually something magical!
YOU NEED TO WAKE UP AND FACE WHAT’S REALLY GOING ON INSTEAD OF OVER INVESTING JUST TO MAKE FRIENDS.
This is going to be quite heartfelt, audaciously bold, and unapologetically the truth when it comes to the coaching industry so READ IT take your time, and be real with yourself NOW.
The coaching industry is growing at such a huge pace, with so many coaches, mentors and training providers now available, it can be overwhelming and confusing causing YOU to feel so unsure whether or not you are either on the right path as you could feel the industry is saturated.
Here’s the thing;
The world is full of billions of people, and you can build your business because there are the right people to work with you, at your prices, at your packages, at your level of experience, because you can – so what’s really stopping you?
YOU. ONLY YOU.
When I first began my coaching career, I said right from the beginning, that the power is within you, everything is within us, we can achieve if we believe.
In fact it’s become so common, that everyone seems to be waking up to this reality, that in fact, seeking that best strategy, working with that high level coach, having the millionaire mentor is the one that’s going to help you, is in fact not working anymore.
You know what, they could. IN fact some I know HAVE.
But I also know there is a lot of people out there who say, I didn’t make anything, but I made a lot of friends.
As much as it’s LOVELY to make new friends and connections, should it really cost you £20k, 50k, 60k £100k to make friends?
Isn’t that what social media is about?
If you just showed up sharing your knowledge and wisdom without imposter syndrome taking over, doubting your own ability then wouldn’t you naturally make friendships, quality relationships because you know how to connect and build trusting rapport with friends, potential clients and then some?
But your constant worrying about being perfect, not good enough, and what people think, over giving and over delivering, is not helping my love.
THIS IS ALL THE UNCONSCIOUS WORK YOU HAVE NOT RESOLVED AND I CAN SEE RIGHT THROUGH YOUR CONTENT YOUR VOICE AND YOUR MESSAGING.
QUIT THE IMBALANCE
Power is not being in control of others; power is knowing your gifts and the ability to share what you have with trust and confidence in you.
I see coaches/mentors being abrupt and harsh and judging others the overly loud noisy ones who have yet to integrate humility.
I see coaches/mentors who are so fucking good, hiding, scared, and worried and holding themselves back, yet to integrate their truths.
This conflict has literally been brewing for the longest time, and this was my time to share some truths because YOU MY LOVE it’s ok whether you are one or the other, you can change.
WE CAN ALL CHANGE FOR THE GREATER GOOD OF THIS INDUSTRY.
IS IT ALL ABOUT THE MONEY?
If I look back at the last two years, this stigma of money has literally put more and more and more coaches into burn out feeling exhausted wanting to quit an get a job because they have maxed out their credit cards, taking too many loans, not able to gain financial stability because apparently the more you invest the more you receive.
Yeah having friends is lovely, but I still want to get FUCKING PAID!
I know this feeling all so well.
SO WHY DO YOU DO IT?
Why do you chase and chase and spend and spend, to either at breaking point of quitting, or closing your business, losing constant clients, and the worst, you are losing yourself – lost in translation, copying every trend out there, unable to tap into your unique power, your light your voice.
LETS BE REAL
I look back at my track record, and I do have over 90% success rate of clients achieving their goals.
LOOK let’s just be fucking real here.
Your goal is what you want, your goals are unique to you, your goals are the outcomes you want.
You want, peace, happiness, love and laughter.
You want money, constantly, an income where you never have to worry about where the next pay check is coming from?
You want to be a reputable leader, the ones people rave about and talk about?
WHY ARE YOU NOT BEING TRUTHFUL WITH YOURSELF?
Instead, your acting like everything is hunky dory, afraid of even investing with a coach, because
a. You can’t afford it.
b. You are scared of being burned
c. You have no fucking clue what to do.
d. You want to just do it alone.
But your investment should give you a return.
You should be receiving SOMETHING.
You should be growing and evolving.
It won’t always happen over night BUT IT WILL.
But in order to get the thing you want, do you think you will get it if you continue to feel the way you do?
WHAT DO I MEAN BY THAT?
HOLDING COACHES ON A PEDALASTAL JUST BECAUSE THEY MAKE A LOT OF MONEY.
I am not judging here, I love wealthy women so much.
But I also see clients investing in coaches, thinking because they make a lot of money, they have to be the best and the only one who can help them achieve their goals.
I actually disagree.
There are only 2 coaches who make ALOT OF money I have worked with and I still do, who I dearly love and will always be thankful for them because they know how to hold space for me, amongst hundreds and I love them so much.
1 helped me so much own my money magic.
1 helped me start speaking up and digging deep in my marketing.
THAT’S REALLY IT.
Don't get me wrong, I learned lots from the others too. But most importantly I learned what I didn’t like and what I don’t like is:
doing what everyone else is doing. I NEVER HAVE.
It’s not about venting or hating the coach or judging anyone for making money or the fact about making money.]
WE ARE IN THIS BUSINESS TO MAKE MONEY. WE WANT TO GET PAID.
Like fucking own that.
Whether it’s £2k a month, £10k months, or more, just be real.
YOU WANT TO GET PAID.
But when it comes to money, you have to look at your expenditure, cost of living, and more.
The year I made over 6 figures my 1:1 was £1800 for 6 weeks.
My group programmes were less than £300. But I kept sharing and giving and working.
You don’t have to charge big bucks to be rich, you can be smart and strategically plan ahead and own it.
But you have to realise, it's you that's going to make the money, NOT THE COACH WHO YOU PAY.
IT HAS TO COME FROM YOU!
HOW MUCH SHOULD I BE MAKING?
I do believe the more value you give, the price should be in alignment to what you feel is worth your time, and investment.
In 2022, when I taught the Success Activation Method® my accredited certification programme teaching and training my unique modality, Subconscious Healing Therapy®, all the members told me:
"SAM THAT WAS SO CHEAP! YOU Should CHARGE MORE."
When I offered a beta round of hypnosis the practitioners said:
"OMG SAM YOU SO OVERDELIVER YOU HAVE GOT TO CHARGE MORE."
When I was charging £600 a month for 1:1, coaches said,
"omg SAM YOU HAVE TO CHARGE MORE YOU ARE SO GOOD."
When I charged £497 for my mentorship, the members said SAM YOU HAVE GOT TO CHARGE MORE.
Imagine, one member, made her return in 1 day. Can you even imagine that?
One client, tripled her investment back from her career? Like WOW!
Here’s the thing, I chose to charge what felt right for me.
NOW I feel at a level where my prices are so aligned, for me, for you, and for your extension onto others.
It should never be about the pricing; it should be about the result.
I.M SORRY ITS TRUE.
But the no.1 thing you have got to realise is the deep purpose as to why you are doing what you are doing not just for the money.
THE MONEY IS THE BONUS AT THE END.
But if you GOT NOT Financial stability, management or organisation, why are you wasting your time, and efforts, just to throw money away?
But I see you, giving all your power away to others exhausted from high levels of sympathy.
Your not trusting yourself, making crappy decisions then hating on the industry because you felt let down and no idea who to be, to trust or what to do anymore.
BUT TRUTHFULLY you have got to take that power back and that responsibility, because THAT’S ON YOU TOO YOU KNOW.
You have to deeply cultivate, humility, forgiveness inner peace and letting the crappy wounds of past investments, past choices, past failures once and for all. Because it will keep weighing you down unless you FORGIVE.
You think I didn’t make piss poor choices in coaching?
That’s because I was hungry for MORE MONEY MORE SUCCESS and I thought that if I worked with x coach I would get there faster.
WHY Continue to hold yourself back, thinking just because this person charges a house deposit for their services they are the one that are going to save you?
ARE YOU LOST? NO.
You’re drowning amongst the chaos on line, the confusion of what’s right and wrong, the misconceptions of what is right way and what is the wrong way.
YOU HAVE TO DECIDE WHAT YOU WANT TO DO YOUR WAY.
IS ENERGY THE ONLY THING?
They say energy is everything. But being in a container just for energy, IS NOT GOING TO PAY YOUR BILLS if you don’t start working on your energetic system, aligned to your spiritual awareness and unconscious behaviour.
Energy work only goes so far.
YOU HAVE GOT TO GET INTO THE ROOT OF IT ALL.
Someone asked me the other day, that sometimes it can be difficult to get to the root of the problem.
I said NO ITS NOT.
Because you any coach has to understand that establishing the root is one thing, but if the problem keeps repeating itself, and you keep buying for the solution, you are going to continue drowning, feeling worse than you did, because the root has to go.
Imagine a garden full of weeds.
Imagine just mowing over them. They disappear right? YES!
But eventually that weed is gong to grow back. It will appear.
You can keep on mowing, getting exhausted having to repeat the same thing over and over, OR just fucking GET RID IT.
I really don’t mean to swear, but the passion behind the words are more than just a swear word.
IT’s me it’s who I am and sometimes I LOVE TO EFFIN SWEAR!
SO HOW DO YOU GET BACK ON TRACK?
Between years 1 and 5 of my own coaching journey, I so fell off track. I tried to follow other people’s systems, ways, strategies; I tried to implement their proven systems that helped them, into my life.
I TRIED EVERY RULE BY THE BOOK – and it did not work.
You know what did work?
Oh but that was an even longer journey.
I had to learn to trust in my work as a coach, a mentor and a trainer.
I had to integrate trust in myself with decisions and choices.
I had to cultivate trusting in my work, with patience and not holding onto outcomes.
I had to trust myself with money, responsibility and the outcomes.
LOOK when you do decide to work with someone who can help you get to where you want to go, be, and to have, you have to remember you in your power.
EVERY LESSON IS A BLESSING.
But it’s not about just words and taking action.
You have to feel it.
You have to believe it.
YOU HAVE TO HIRE THE RIGHT PERSON TO SUPPORT YOU.
Like for example, in 2022, within my mentorship, I had two entry levels.
One was the intro level, the entry level, with 1 live call per month recorded or live and shared onto a platform.
This was £99 a month x 6 for 12 months access. Slightly OVER GIVING.
I even gave live group mentoring calls. GAVE EVEN MORE.
Out of 11 people, some cancelled. Some actually completed the process, applied the work and the others dropped out half way through because life got in the way.
This is not commitment.
This is life reflecting challenges that if not addressed will keep you stuck where you are. I can’t be forcing anyone to move or grow, they have to be responsible.
But I cannot blame them. In fact, I actually took a look at me.
Why didn’t it work.
Because they needed more inner work, more accountability, and most importantly, an understanding that clarity won’t come in their business, unless they work on themselves first.
This is the healing process, the 1:1 coaching where you establish what the problem is, and getting rid of it.
How can I make it better?
I just won’t do it. Not because of the money, but because when I go all in, I want all in, from me, to give you the best. There is no short cut to success and I cannot cut corners. I don’t want to hide or scheme or feeling as if I am, because when I go all in, I DO.
I do have mini courses by the way, which are shit hot, I still watch them and rewatch them and do the work myself. But people invest in low entry stuff and don’t do the work, because they want 1:1 and want a short cut.
People buy low entry stuff thinking this is the thing that could help me.
It could, if you stuck to it, but they don’t. And that’s ok. You just have to do what feels right for you.
Now the next level is the full mentorship.
This was the longer group programmes, which included voxer support and group calls.
Some decided to no longer commit and pay; some felt they had no time to do the work and just left it alone, and then there are some who just took full advantage of the course, showed up, made the effort, didn’t get shiny object syndrome and took full leadership responsbility.
Some had a career. Some had just started a new business.
Out of these a 6 figure business was generated from scratch, others healed partnership wounds, and some increased their career salary, by £30k and gained super clarity on what they deeply wanted to do, opposed to what they ought to do.
SO WHAT DO I DO?
Just because something feels as if it didn’t work as in you didn't get the thing you wanted or paid for, doesn’t mean it didn’t actually work.
You start to cultivate deeper trust in your knowingness on what you love and what you don’t.
But humans tend to hang on to NOT achieving the thing they wanted, which is caused by the unconscious programming stored in your DNA because of the past events that you have not worked on YET.
But I also know life will throw curveballs in your life, and it’s only up to take fully responsibility for the choices you make based on the decisions you make YOU HAVE TO TRUST IN YOU.
It has to be in alignment with you.
So what was my lesson from all of this?
I decided after this process, and lesson that I won’t be doing low entry recorded membership portals.
Not because they are cheap.
Low entry stuff doesn’t phase me.
But when I work with clients I go all in. I can’t be doing half hearted shit, I need to give you everything you can possibly have, to help you, using my framework.
It’s the things I use myself, and will never stop using, and I will continue to keep sharing it with you because you gotta take back your power, you gotta start deeply trusting in your voice;
you have got to start leaning into your own desires without the need of being like everyone else which you don’t do on purpose by the way, it’s actually a habit a need to fit in).
I want to be all in when I help the women who want to work with me.
I do believe most people hold value on price and quality.
If its cheap, it won’t work or why is it so cheap.
If its higher, ooh its gonna be good I’m in.
The prices I charge are not for monetary value.
They are for your own value because the return will be so much bigger.
I cannot guarantee the external results but I 100% guarantee the inner results.
I can prove it. I can back it. I have the evidence.
But you have to decide what’s right for you always.
So today, I want you to think about where you are right now. Where are you going, and what are you going to do about it.
Because if time continues to fly as fast as it is right now, as we are already in March 2023, and before you know it it will be April.
The question bodes
Are you going to continue to chasing your dreams
Are you actually going to do something about achieving them.
Here are a few journal pointers because enough already.
You don’t deserve to be wallowing or feeling confused on who to work with and also you don’t have to be guarded to do it alone.
I want you to write the following down, go journal and be brutally honest with yourself.
If you don’t you will lie to yourself, and you won’t get any further. So quit being a pussy and speak the eff up.
WHAT DO YOU WANT
Like really! What do you really want and why is it so important to you
WHAT WOULD LIFE BE LIKE IF YOU DIDN'T ACHIEVE THE THING YOU WANTED?
Well you know this right? Because you haven't achieved it yet. So if you continue on this feast and famine journey, do you want to continue living this way?
WHO HAS ACHIEVED THE THING YOU WANT AND WHAT DO YOU LOVE AND RESPECT ABOUT THEM
Find someone you love and respect, and start researching if this person is the person who can really help you.
WHAT HOLDS YOU BACK IN NOT ACHIEVING THE THING YOU WANT, and WHY
Be fucking honest! Is it fears? Is it doubts? Is it limiting beliefs, that you think you have worked on, but you haven't because it keeps repeating itself?
BEFORE YOU INVEST AND COMMIT, WILL THIS PROGRAMME COACH AND MENTOR REALLY HELP ME BE THE BEST OF ME.
What is it that you are seeking? What is it that you need help with? Be honest with yourself, and start researching.
AM I DESIRING THIS COACH BECAUSE I WANT TO BE LIKE HER/HIM OR BECAUSE I WANT TO BE A BETTER ME?
If you want to be like them, you will set yourself up for more failure. So are you a follower or a leader?
WHAT RESULTS HAS THIS CLIENTS HELPED OTHERS ACHIEVE?
You have got to see this. If they can help others achieve the thing they achieved, then know they can help you too. Speak to other clients, do your due diligence, and quit blaming past experiences, because there are so many incredible coaches who can help you.
DOES THIS COACH/MENTOR KNOW WHAT THEY ARE TALKING ABOUT HOW DO YOU KNOW?
I think this is a no brainer of a question.
IF I WENT ALL IN, WHAT WILL I ACHIEVE FROM THIS?
Honestly, what will you? Are you going to committ to one lengthy programme, or just quit half way through. COMMITMENT is key. It's not a hobby. THIS IS YOUR LIFE.
WHY HAS NOTHING WORKED BEFORE? WHERE DOES THIS RESPONSBILITY LIE WITHIN ME?
WHO DO I NEED TO FORGIVE?
Think of the coaches who you feel have let you down, betrayed your own trust. If you forgave them you will make room to actually find the right mentor for you. LET THEM GO. They are not paying your bills. Thank them for teaching you how to trust yourself.
HOW CAN I BEGIN TO START ACTUALISING MY DREAMS NOW? WHAT ACTION COMMITMENT AM I GOING TO TAKE TO MAKE THIS HAPPEN
Do this will ya. PLEASE.
Because nothing changes, unless you change, and most importantly, SURRENDER, FORGIVE AND JUST BREATHE.
And if you do decide to invest in you, because believe you me there are so many freaking incredible coaches ask yourself this:
If you want to be certified, why do you and how will this help you in your business and support your clients?
If you want a mentor, why do you want to be mentored, and what business CEO leadership skills do you want to integrate and why.
If you hired that coach, what specifically do you want them to help you overcome.
If I hired one or all of the above, is this choice in alignment to my values?
And don't pick a coach because they're second best; pick them because you want the best and actually get the results you want.
The power is in you, always has been and always will.
NOW GO FUCKING SHINE!
I'm Sam Evans, The founder of The Cognitive Switch where I help business owners learn to shine bright in their light, without second guessing or living in the past, to create the life they want on their terms with more freedom.
I offer 1:1 VIP packages, mentorship via group high level courses, and certifications as an accredited training provider.
If everything begins, in the mind, it's time you started to learn how.
Everything begins within you.