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EQ MASTERY COACH® certification 

Become one of the leading Emotional Intelligence Practitioners as you learn to hyperspeed your client's breakthroughs using the emotional intelligent readings that improve, increase and enhance emotional mastery for success.



Hello & Welcome

My name is Sam Kaur Evans 

Founder & Creator of EQ Mastery Coach® CEO of the Cognitive Switch® Training Academy.

Emotional intelligence is more than working on your emotions, or even being aware of them; it's how to best utilize the power of self-trust, and self-empowerment, to enhance your life's desires and co-create the life you want on your terms whilst building incredible rapport and connection with your clients.

EQ or Ei, is the foundation of all services, and it's high time you learned exactly how you can add it in your career, business, and in your life using the ground breaking Leadership assessments to begin emotional mastery.

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“In a very real sense we have two minds, one that thinks and one that feels”

Daniel Goleman


This certification programme, for the coaching business that deeply desires to support their clients, team members, and employees to effectively improve their emotional intelligence to enhance a more fulfilling life, whilst you actively support them using the powerful leadership assessments to help your business expand as one of the most sought after EQ coaches in the world giving your clients the most profound 1:1 sessions that frees them in an instant. 


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Whether you have a complimentary conversation or decided to jump all in, ensuring that this is the right fit for you and your business, you will be notified via email your enrollment application process along with your terms and conditions to secure your place.

The modules structure, as listed below, seperates each unique concept to allow embodiment of the course, experienced via practice 1:1 sessions, as you learn to execute the 1:1 sessions as part of your case study requirement, therefore enhancing your earnings, as you learn to increase your sales packages, and add more wealth into your life. 




  • Importance of EQ in life and how it can cause major emotional blocks.

  • The history of EQ and how the EIQ assessments were created and how they will transform your business. 

  • The fundamental pillars of EQ that require constant evolution over a lifetime.

  • How to embody and enhance your own Self-awareness & 

  • self-regulation to increase your energetic and emotional match for your soul aligned clients, loved ones and even in the workplace..

  • How to support your clients  with their own SA and SR.




  • The importance of understanding others, your clients and how to be the best leader you can be as a self-lead mentor.

  • What Social Awareness and Regulation is and how to actively improve it constantly for bigger impact in business.

  • How to help others improve their decision making ability and form self trust.

  • The importance of effective communication and listening to ensure massive success.

  • Importance of rapport and relationships and how to help your clients improve their connections with loved ones fo rmore peace and love in their lives.





  • The power & Impact of EQ in your business as a leader.

  • How to increase sales, income and reputation with integrity.

  • How to continue personal growth in business as a CEO

  • The importance of having EIQ Assessments in practice as a powerful EQ Coach.

  • How to uplevel and improve your own business habits and personal habits as an emotionally intelligent Coach and to ensure you stay that way.

  • How to handle challenges, adversity and matters of the heart that impact your mental wellbeing.

  • Monthly trainings to support you further in your EQ development.




  • Recieve a complimentary EIQ to review your current levels 

  • We will work out what areas you need to focus on to support your growth AND what areas to support you in your business.
  • You are currently leaving money on the table with financial forecasts and projections once you unleash your emotional mastery.
  • Access to Sales IQ reports




  • Introduce the EIQ assessments and how to access/use them

  • How to break down a 1:1 session with powerful results where your clients will love you for helping them speak their truth.

  • How to use in group containers 

  • How to take into corporate

  • How to build premium 1:1 packages 

  • Plus receive your own branded assessments to use in practice.



  • Receive a monthly VIP support group for your extra mentoring

  • Q&A Calls to support you in your business and your clients.

  • 5 months in total to rewatch the training in a private membership.

  • If you opt for the payment plan, your certificate will be provided once all payments are made. 

  • Option to further your EQ mastery with a monthly membership once your term is complete.

What EQ Mastery Coaches Have To Say

"Having worked with Sam, practically all of 2022, I just knew I had to enrol and become certified as an EQM. 
Not only was it the biggest catalyst of growth and success last year, but I am now helping others improve their EQ, and landed a multiple five contract to support the schools in the UK.  This course was absolutely incredible and I would recommend it in a heart beat!"

Becki Clifford-Perkins - UK

EQ Mastery Coach®


"I really thought I had low EQ - my boss kept telling me how low it was.  When I read the assessment, I was shocked at how incredibly accurate it was in describing my personality, and behaviour but most importantly it was actually very high with a score of 95% covering all areas.  Thanks to Sam's support, I was able to align to my emotional mastery which then allowed me to increase my annual salary because I quit allowing my emotions to get the better of me."

Maril USA



Spread the full cost £3997.00 over 4 monthly payments:

  1. SOS 1:1 call 

  2. Complimentary EIQ assessments week drip fed certification

  3. Private group for 5 months

  4. Membership access

  5. Additional monthly training 

  6. Certification once you have successfully passed the EQ mastery coach®️ criteria and all payments have been made.

  7. Branded EIQ reports for your own business once all paid and passed.



Safe over £500 & receive:

  1. 1:1 VIP call 

  2. Complimentary EIQ assessment

  3. 5 week drip fed certification course

  4. Private group for 5 months

  5. Membership access

  6. additional monthly training calls.

  7. Accredited Certification once you have successfully passed the EQ mastery coach®️ criteria.

  8. Branded EIQ reports for your own business



Want to add more 1:1?

Then click below and apply for a complimentary conversation so we can see what extra leadership coaching and mentoring you desire, to enhance your business.


This course is a digital recording training programme with bi weekly Q&A and monthly consolidation calls, which must be watched and joined to ensure you pass.

The next cohort begins January 2024. 


When I discovered emotional intelligence in 2018, I had no idea of the power behind it until I had my first assessment.

I cried. 

I cried because I couldn’t believe that a form, where I answered a few questions, was able to tell me how I was a serial procrastinator which was a major blockage in as to why I wasn't achieving my goals, as fast as I wanted.  I was always angry and frustrated.

Highlighting the results was one thing, but my coach at the time took it further, with a deep 1:1 session, where he through deep rapport and questioning, helped me to awaken that the reason why I was a procrastinator, was because of my limiting belief I AM NOT GOOD ENOUGH.

How EQM came into my life

My Own EQ Mastery 

By working closely with my 1:1 coach for four months straight, and nutralising every pain, block and doubts I had at the unconscious level, by healing my mind, I was able to increase my EQ levels with a massive increase in income within a year.

Soon after, I had my first £10k month and I was MIND BLOWN because I had no idea, how emotions impacted your capability of earning ALOT MORE MONEY!

Anyone can increase their EQ, ANYONE. 

It’s something we can all expand in simply by understanding where we are now in relation to the four pillars of EQ, and knowing EXACTLY what we have to do to improve them, understand them, and most importantly the results we can achieve when we do to live the life we want.

As an EQ practitioner, and TTi EQ Practitioner, specialising in EIQ assessments, it’s the first and most powerful thing that I use with every client in my coaching practice.

Instead of clients feeling uncertain and unable to deeply admit the core truths that hold them back, the EIQ assessments allow you to deeply face reality for what it is, as you own your truth in the now, with a tangible assessment, that you cannot deny or run from.

Having had huge success with my own clients, I just knew I had to teach and train other coaches how to improve client’s EQ levels, and most importantly how to add it into their practice, for themselves.

This is how EQ Mastery Coach® was born, and why this certification will change the way you help clients increase more sales, more success and more growth simply by using the assessments to unlock their deepest potential

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EQ Mastery

EQ Mastery

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I believe now more than ever, emotional intelligence is a key topic that EVERYONE wants to know about, and integrate into their lives.

I literally guarantee, that this programme will not only unlock more power from within you, but you will expand your business, your ideas, your own emotional mastery, at such a high level, you will be SHOCKED at the results.

Here's what some client's have told me about when they were given their EQ assessment during my VIP containers:

"I did not expect this course to be as powerful as it was and had no idea, that I was not committed to my business, until I started. Having worked alongside Sam, on this course, I was able to deeply understand where my limits are and the improvements that I can make – especially in relation to how I show up publicly. Some of the sessions really hit home emotionally and this was a huge wakeup call." Lisa Coach

"I now have clarity of thought. I am finally taking responsibility and taking action. My business has become clearer to me and I now understand who I really am through this programme. It has helped me immensely to understand how I should work and how to tweak things so life is easier and better.

I now have a vision and a purpose which I didn’t have before and I’ve started implementing so that it becomes reality."  Jennifer, Coach.

 You deserve to be able to help your clients, or even team members, or employees, to unleash their power, simply by activating that inner critic, and facing the reality, without going into relapse of any kind, and just knowing what to do next, instead of feeling stuck!


  • What is the case study requirement?
    Under the institute of silent counselling, as this technique is not my own, it is required to have three months to complete six case studies, providing two sessions per client totalling to 12 sessions. You will be advised on the training exactly what to do and how to write them up too.
  • What if I miss it live?
    Never fear. You will be able to watch it in your own time and space for the duration of the course. All trainings have been recorded to suit you in your time zone.
  • How is this different to EFT/Breathwork as there is so much of it out there?
    I know there is a lot. The one thing I will get you to ponder on is, if they work, trust it! EFT focuses more on tapping; breathwork, is simply breathing. SC/EAM focuses on touch and breathwork by focusing on the presenting problem, and releasing the root causes, if any, of self-sabotaging energetic blocks, without it ever coming back. No one needs to tap or breath over and over about the same problem. SC focuses on releasing it deeply, and EAM helps you activate your own truth based on your own HD.
  • Is there a case study requirement for the EAM?
    No. As you would have completed/be completing the sc requirement, there is a written assessment requirement to complete as well to ensure your full embodiment and experience of the ability to use human design in practice.
  • Do you give extra support after the certifications?
    If you enrol only onto Silent counselling, there is group support which can support you during your case study assignment period (which is three months) for an additional £77 per month. This will be a space for you to have extra mentoring and support throughout your case study, and even after, you pass. If you enrol on the EAM, the full bundle, you will have additional 6 months of extra VIP support inclusive of the investment.
  • Do you teach human design? What if I already know about it?
    Yes, I do teach the basics of human design, how to read the reports, and most importantly how to understand your clients deeply. I feel too many coaches offer HD readings, and the client feels none the wiser, because there will be limitations stored in the energy centres. How I teach is by showing you how to activate the energetic centres, to enhance each persons human design, without feeling stuck or uncertain. Kinda like a light switch! ONE FLICK AND IT IS ON!
  • Can I just enrol onto silent counselling? (SC)
    Yes you can.
  • Do you offer a payment plan?
    Silent counselling is pay in full only. For the full bundle, you can pay on a 3 month payment plan however your certificates will only be provided once all payments have been made. Please do reach out to ask more about this.
  • What if I want to enrol onto the energetic activation later, can I do that?
  • What's the difference between all the accreditation boards?
    CPD means the course has been approved and endorsed by the official Continuing Professional Development organisation. The CPD accreditation is the trust mark I have added to my training courses to demonstrate the high value of learning experience you will integrate. The accreditation focuses on my ability to deliver training that enables you, the learner, to achieve your professional goals. IPHM "International Practitioners of Holistic Medicine" is a Global Holistic Training Provider Certification Board for high- quality Training Providers that provide students trusted certifications from the best courses they can find. IAPC&M Accreditation (independent of any global training provider) authenticates and validates my coaching or mentoring qualifications. It verifies me as a training provider and coach to ensure that I apply the knowledge and skills that have acquired and practice them effectively and safely. The accreditation also assessed my capability to deliver coaching or mentoring at an international standard. Therefore, my IAPC&M accredited award reflects that I as a training provider can confidently call myself a best-in-class coach and or mentor.
  • I'm so new to coaching, I don't know what to do!
    Every single coach on this planet, was new coach. The best thing that all the thriving coaches ever did, was trust in their moves and JUMP! If everything was easy, everyone would be doing it. So the question is how much do you want it and are you ready to go all in? Again, if this is you, please jump on a complimentary call so we can discuss further.
  • Which course would you recommend for me first?
    That my love, only you can answer. The best thing would be to accept a complimentary conversation by completing the online form so we can discuss your needs further.
  • I really want to learn all of your tools! Can I do that?
    Yes you can. You can either purchase them separately, or send me a message as I have exclusive spaces to support you for 12 months with VIP coaching and mentoring to build your powerful business online to six figures and beyond. Please email me at for more.
  • I have done so many courses, and programmes, and learned so many modalities - why are you so different?
    GREAT QUESTION! Well why are you here? The thing is, most people, THINK and FEEL that they have it all, and there is no more inner work to do. Only yesterday I saw a multiple 6 figure coach state she hired a coach to support her trauma impact from the past. There are so many techniques and methods out there, you are right. The techniques that I teach, are very indepth and it's not just where you achieve a certificate; you experience it; embody it; and execute it; to earn. I not only teach you the tools to add into your business, but you also get to experience coaching/mentoring from me, as a 1:1 coach because truth be told, I will always add that into all areas of my business, because you deserve the best. Unless it's deep personal recoding, that will be 1:1. Again, please speak to me more about this, as I want to make sure you have the best service possible, and of course the right tools to add to your practice.
  • So I get a 1:1 session too?
    Absolutely. Once you have enrolled, you will receive your complimentary EIQ assessment link to complete, and I will schedule in your call the week prior we begin the training so I can show you exactly what key areas to focus on to enhance your own EQ and also what areas you would like to focus on for your business. This will be about a 60 minute session.
  • How will this help me, I already feel I am emotionally intelligent?
    You are right. You have great awareness which is awesome! But there will always be key areas that require enhancing because we never stop evolving and growing; especially as entrepreneurs. That said, imagine being able to see what areas you are doing really in? What if you are already have high levels in certain areas of your own EQ, and imagine being able to activate those key areas into your business now? I will show you how, via your vip 1:1 call.
  • What is EQ?
    EQ stands for emotional quotient - its another term for measuring your emotional intelligence which you will learn during this course via the EIQ2 assessments.
  • How will the forms work, as I like to be quite free in asking questions with my clients?
    The process isn't set in stone - it's not a one way only way process. Using the EIQ assessments, I will be teaching you how to add this into your practice, by allowing you to ask the right questions, to ensure your clients, have the biggest breakthroughs within a 60 minute session. This will then allow you to cater a bespoke coaching package for your clients, should they decide to continue working with you. The words are always going to come from you, remember that.
  • How can I make money straight away?
    These assessments have a fee, which you will be able to purchase in bundles of 5 to use in practice. I am a big believer that you should charge what you feel is right for you, when you are offering these exclusive assessments. Majority of the coaches charged £100-350 per session.
  • What's the difference between your course and other courses out there?
    In my time as a coach, I have attended three different EQ courses and they were all different in their own way. The course that I am providing, is a certification programme where you can have the confidence of it being CPD ad IAPC&M accredited, (both currently in the process of accreditation as of February 2023) to ensure you are provided with the best knowledge and wisdom in helping your clients/business achieve outstanding achievements.
  • What if I miss it live because the times don't suit me?
    GREAT NEWS! I know when we learn something new, it can take time to integrate the knowledge. We absorb only 134 bits of information per second opposed to the 1 million that we actually are shown. With that said, this training course every round is recorded for you to watch for a minimum of three months. Once the three months are over, during the 6 month service and if you decide to stay on with the monthly membership fee, you will have access to the prerequisites and reminders of the process which will be available on a membership.
  • Do you offer a payment plan?
    Yes I do! Check out the payment section for more.
  • I'm a spiritual coach very woo! Is this something that I can add to my business?
    ABSOLUTELY! Check out the video log on this page, and watch the interview with Bec McGuire. She literally embodied this programme at such an incredible level, that she was able to adapt the process into her practice and enhance her client's lives, simply with emotional mastery.
  • I'm not a business coach or work online, can I still enrol?
    This is such an incredible programme, that should you just wish to learn for yourself, without the certification, then YES. You can. It's a powerful training programme, that will help anyone, anywhere at anytime. I personally feel this will be so beneficial for workplaces, corporate businesses and HR departments too, to enhance the workplace and employees ability to improve their skills.
  • I'm pretty new to this stuff - is it really heavy to understand?
    One of the things, all student coaches tell me, is how EASY I allow the training to be absorbed in a natural and gentle way. You will not only have the trainings to watch but a supportive hand made manual to walk you through the process, step by step.
  • What if I am new to the coaching world, can I earn straight away?
    I cannot guarantee any monetary gains - it's not how it works. But I can show you how to add it into your practice, and what feels right for you to charge, so you can start earning. If you are completely new, then you will understand the fundamentals of building a coaching business and how to deeply release the self-sabotage, for your clients, which in return will bring you more sales, as you become a subconscious healing specialist.
  • Hang on what certifications do I get?
    I know it sounds alot right? But this is fundamentally the Done_For_You certification business where you not only learn the techniques but experience it as a client with accountability partners. You will become a Silent Counselling Practitioner, A Hypno Practitioner, A Subht Practitioner and once all completed a Success Activation Coach!
  • I already have subconscious healing work, recoding, etc - how is your's different?
    Well the question is, is your current practice, tools and techniques actually working? I already specialise in Timeline therapy, and it's a freaking gift! This process is so gentle and lighter, that even clients who thought they had released it before, using global recognised tools, they realised that they hadn't, until I worked my magic with SubHT. If your client's are still struggling, then there is a chance, the method you used, didn't work.
  • What if I miss the training? Can I watch it later?
    You will have access to the trainings for the 6 months of your business, to watch and continue your evolution as we cannot obtain all the information. It will be your responsibility and commitment to make this happen.
  • How long will the container be for, times and duration of the training?
    The course itself is 5 days with times yet to be decided, pending on where in the world you are based. Once we get nearer to the start date, the times will be sent via email. For 2022, we begin 28th November, and for 2023, the dates are week of the 15th May (TBC) and possibly later that year. From the start date, you will have access to a VIP group for extra support and monthly calls to help you further in your business, so you're not left alone after completion.
  • Yeah but, how is your's different?
    There are so many techniques out there. I KNOW. I have like a bunch of them. But only two remove the root causes without it ever returning. Inspired by Hypnosis, NLP and Timeline therapy, my method is far effective in the terms its easier for the client to understand what to do, it's easier for you to transform their unconscious blocks, and it's far more gentler in the approach. The scripts are self-explanatory and easy to read from as you support your client safely.
  • My business is already thriving, how will it help me?
    Do you ever work with clients, and no matter what, that niggly little fear factor, moaning minnie voice, keeps returning? Well there's a reason - IT HAS NOT BEEN REMOVED. With sensitive nervous sytems, it's not about FIGHTING THE FEAR AND DOING IT ANWAY - it's about undressing the fear, learning about the fear, and gently surrendering it for good, so it never comes back. We aren't born with fear - it's man made like the rest of the crap in this world. Your business will thrive even more, because your client's will achieve faster transformations, singing your praises for being a shit hot coach!
  • What's the difference between certification and VIP upgrade?
    In the certification only, you learn everything about the modality, how to put it into practice, and experience the power of the techniques with breakout rooms to practice on each other. There is plenty of time for that. For the VIP upgrade, you will receive an additional 3 months of VIP mentoring and coaching via voxer, to put your business together, and have your own experience as a client to enhance your coaching practice. PLUS recieve Master Practitioner in Hypnosis absolutely free!
  • What are the group programmes that you offer?
    My two signature ones are Authentically Aligned, and Intensify your intentions. I have so many more, and I like to keep these aside, incase I change the names, or duration or process. Each course flows through my framework the Cognitive Switch supported by my three pillars which are to help you Strategise, Actualise and Monetise, to revolutionise success your way, online.
  • I'm already thriving but I feel drawn to you.. how can TAM help me?
    Your soul is obviously calling you here for a reason. I believe nothing happens by chance, and those who desire more hang with those who want more and have more also. Whereever you are right now, the fact that you are seeking something, means you feel potentially that something is still missing. I can even feel it! So ask yourself, what is it that you want, and drop me an email for a complimentary conversation so I can walk with you.
  • Who is the TAM for?
    I think the best way to describe it, is for those who just actually want to achieve results, without feeling like a complete fart! I know, you most probably invested in a shit tonne of courses, and spent thousands. It's becoming more and more apparent with more coaches speaking up about their experiences. This is one of those places where you achieve, and believe because you do the work! Remember, it's within you. One member called it the foundation of all courses. It's not saying that I am the best and that's it! It's a process that allows you to decide fully and wholeheartedly how to lead yourself, by actually leading yourself. Make sense?
  • If I enrolled onto a group programme, can I roll the investment over to a tam package?
    ABSOLUTELY! Just email me at with confirmation of sale, and the intended pathway package, and I will create a link for you to spread the payments out or PIF whichever is easier for you.
  • What if I join after a course I really wanted, do I still get access to it?
    If you enrol on the 12 month package you get everything in the 12 month container. If you enrolled on the shorter duration packages, you will get exactly what you invested and for when. For example, if you enrolled in April, for three months, you will get everything from the three month period the first until the 30th/31st. Let's say you start in middle of the month, then you will still get the full three months ie, April, May, June. And if you started in the month of when a course was issued, you will get that too!
  • I'm completely brand new to building an online business _ can I really generate 6 figures in 12 months?
    I cannot guarantee anything, or by when, but I do confirm that the women in my containers, with a 90-93% success rate, have generated 5, 6, 7 figure businesses through their own inner work and decoding. The one you must do is take full responsibility for is to your own desires and intentions to getting what you want and commit to change. I can 100% guarantee that you will be ready, open, grounded and aligned to being the person with money as the by-product of who you become; because anyone can earn money anyone. But who is it that you need to be, to create that stability, security, and overflow? The more you work on you, the better the ease and flow enters into your life to hold down a business that generates 5, 6, 7, figures and beyond with strategic stability, not wishing or hoping. It's about you.
  • What's the main difference between 3, 6, and 12 months? Like why are you offering three options?
    Firstly, it's to give you options. The option to either stay for a short period, and get what you want, because you know what you want already right? Right up til 12 months, its for the longevity, an ALL IN ALL place where whatever you desire, I got it covered. You just have to decide what you want to do and for how long.
  • What's an ABC call, I get it, but not really!
    In 2022, I discovered a passion for what most people call HOT SEAT COACHING. I didn't like that term, as it's not hot! and it derives from the time of the electric chair in the USA. Not keen on that thankyou! So after last years calls, I realise that there were three things that happen: Activated to speak up and focus on a specific area that requires attention Breakthrough from the old paraidgm, old ways and code a new imprint in the soul. Crystalise with clear intent on what you need to do your way. They normally last about 15-25 minutes per client per call. If you miss the call, there will a be post for you to jot your questions on and I will answer them. The calls are recorded and available to rewatch.


Click the link below and fill in the application form for your enquiry and I will be in touch with your complimentary call to support you as one of the leading EQ Mastery Coaches in the world.

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